Join us Tuesday, October 25 to hear from Patrick Terry, University of Kansas Department of Film and Media Studies. His talk (Success through Failure: Kadokawa Pictures and the Development of Persona) addresses the restructuring of Japan’s domestic film industry through the 1970s and 1980s. In the waning years of Japan’s high growth era known as the “bubble economy” the domestic film industry served as a precursor to the structural changes that would sweep through the country. These changes will be addressed through one of the new major studios at the time, Kadokawa Pictures, and their ostentatious president Kadokawa Haruki. Looking at Kadokawa’s marketing practices that synthesized cross-branding or a “media-mix” approach will illuminate the importance failure plays in popular culture production. The talk will feature film clips and archival materials that track the developments of Japan’s film industry during one of its most dynamic periods. We're looking forward to hearing more about this exciting presentation!
Website Design: Site to be Seen